According to a recent study conducted by research firm Integrated Research, 78 percent of large companies are deploying IP telephony. The study revealed that the mass conversion is not necessarily due to PABX systems needing replacement because they no longer work, rather, the main drivers of this trend are IP applications and enhanced communication capabilities, such as IP-based video conferencing.Nathan Brumby, general manager, IP telephony business for Integrated Research said, “The results of the 2004 survey showed the key factors driving IP telephony adoption was the reduction of operating costs and the perception that IP telephony had come of age due to enhanced features such as video conferencing, I think those comments are justified by the 2005 Survey results, and I believe they continue to be the key factors.”
The study also found that IP-based video conferencing was of immediate interest for 70 percent of those surveyed and shows a “clear willingness to exploit the enhanced capabilities that IP telephony provides over traditional telephony.”
78 percent of those surveyed were at various stages of VoIP deployment or adoption. Only 6 percent were unsure of their plans to adopt the technology. One percent of overall deployments were considered to have failed. Of these, over half failed during the “beta testing” phase, with the remainder failing shortly after going “live.”
“This figure adds weight to the importance of pre-deployment assessment and the use of specific management tools,” added Brumby. “The survey results show respondents now also understand that system performance monitoring of applications and networks is the key criteria for successful IP telephony deployment. This is despite the still popular but misleading notion that existing data management tools are adequate for the purpose.”
Integrated Research Ltd.
http://www.prognosis.com

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