By Sharla Sikes

BT announced the release of its MarketPulse product, designed specifically for delivering VoIP service to the trading room on the Radianz Shared Market Infrastructure.

BT MarketPulse integrates data, voice and other multimedia applications in open session initiation protocol. Users can coordinate point-to-point connections used to deliver calls to the trading room.

A human voice is essential in the trading room, and IPC Systems and Orange Business Services as well as BT are among the top makers of data integration systems especially for the high-tension atmosphere.

Compatible with all platforms currently used in the market, BT’s MarketPulse provides real-time self-provisioning of new clients or trading positions via a directory-driven customer portal; the ability to immediately route sessions to alternative locations in the event of a business affecting incident; the ability to support a hybrid TDM-IP environment, easing the upgrade to IP; and the ability to support unified communications technologies and applications.

 ”The market has been slow to take up VoIP services for the trading room due to concerns with its quality, reliability and security. This innovative service takes VoIP to a new level by offering the flexibility of BT’s SIP capability together with the reliability of the Radianz Shared Market Infrastructure,” said Phil Mottram, Managing Director, Radianz and Trading Systems at BT.

“Although VoIP in the trading room has been around for several years now, not all financial institutions have made the leap to IP for various reasons. Combining the strength of IP in the trading room with a robust network backbone can potentially change the market’s perception of VoIP and truly increase its adoption,” said Sang Lee, Managing Partner at Aite Group.

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