By Sharla Sikes

Research and Markets recently released its report “Success Factors for Hosted and Managed VoIP in Europe.”

The report states that VoIP service is now the accepted method of communications for businesses of all sizes. With a still-growing industry, VoIP providers and services are continuing to enter the market with a wide variety of products and services.

Marketing strategies vary widely, too, from simple to loud.

“VoIP has become mainstream and customers of all kinds are deploying hosted and managed VoIP services to make their voice networks more flexible and solve their business communications problems. Unified communications are not a priority for many of them,” said Margaret Hopkins, author of the report.

Outsourced VoIP systems are the report’s focus, as well as troubleshooting and performance. Forecasts are also noted, and equipment and management services for France, Germany, Italy, Spain, Sweden, the UK and Western Europe from 2007 to 2012.

The report highlights nine success factors:

1. What do businesses want from VoIP?
2. What drives businesses to consider hosted or managed VoIP
3. services?
4. What types of problem can VoIP help businesses to solve?
5. How are service providers offering VoIP solutions?
6. How big is the market for hosted VoIP?
7. Which customers want CPE-based services?
8. What are the characteristics of a successful outsourced VoIP
9. service?
10. Will shared-platform IP Centrex or hosted iPBXs be the preferred
11. model?
12. Which types of business will prefer which solution?
13. What is the best route to market – a distributed channel strategy
14. or a centralised call-centre approach?
15. Is it essential to include the IP access with the VoIP service?

The author of the report works as principal analyst at Exegesys and has a background working in the Post Office Telecommunications Long Range Planning Department. Other reports she has authored include Beyond Triple Play: forecasts for broadband value-added services, Scenarios for Enterprise Mobile Data Services 2006-11, VoIP versus Mobile: forecasts for the future of enterprise voice, The Business Case for Carrier Migration to VoIP, The Business Case for Broadband Entertainment, Delivering the Broadband Home, New Fixed and Mobile Services and Devices: forecasts 2003-2008, Broadband Value-Added Services for SMEs: market strategy and forecasts 2003-2008, Next-Generation Networks: integrated IP architectures and IP Voice Services: the return on investment for European service providers. Hopkins holds a degree in Engineering from the University of Cambridge and a Master’s in Telecommunications and Information Systems from the University of Essex.

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